The General Regulation on the Protection of Personal Data - Regulation No. 2016/679 of the European Parliament and of the Council, of 27 April 2016, which came into force on 25 May 2018, establishes the rules on protecting, processing and free movement of personal data of individuals, which applies directly to all entities that process such data, in any member state of the European Union, and in particular Portugal.

What is personal data? The article 4 of the General Data Protection Regulation defines personal data as being “information relating to an identified or identifiable person (“data subject”); an identifiable person being someone that can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, electronical identifiers or to one or more specific elements of the physical, physiological, genetic, mental, economic, cultural or social identity of that person; ”

Who are the holders of personal data? The person to whom the data relates. Who is the responsible for the processing of your personal data? Alphabet Factor Lda is the entity responsible for the processing of personal data and for ensuring the protection of privacy, whenever it determines the means of treatment and respective purposes in accordance with the General Data Protection Regulation.

What categories of personal data do we handle? In addition to the situations in which we process data to comply with legal requirements, Alphabet Factor Lda collects and processes the personal data necessary for the provision of services and / or supply of products within the scope of its activity, handling in this context data such as the name, civil or tax identification number, address, telephone number, e-mail address and others.


For what purposes and for how long do we process your personal data? The purpose of collecting your data is to manage the contractual relationship, accounting, tax and administrative management, provide contracted services, adapt the services to the needs and interests of users and the needs and interests articulated between users and professionals involved, and also, to information and marketing actions, in particular the sending of unsolicited communications for direct marketing purposes, namely through the use of automated systems, campaigns, promotions, advertising and news about Alphabet Factor products and / or services, as well as for establishing contacts to carry out market studies and satisfaction assessment surveys in order to improve our services. Alphabet Factor, is committed to the protection and confidentiality of your personal data.


We undertake all the technical and organizational measures necessary to comply with the General Data Protection Regulation, ensuring that the processing of your personal data is lawful, fair, transparent and limited exclusively to the authorized purposes. We have adopted the measures we consider appropriate to ensure the accuracy, integrity and confidentiality of your personal data, as well as all other rights that assist you. Alphabet Factor does not direct the services it provides to children or minors, so it will not knowingly collect any personal data relating to children or minors, nor will it send any requests for such data to be provided. However, if personal data relating to children or minors are collected, they will be deleted or treated in strict compliance with this Privacy Policy and with all national and international laws and standards relating to the protection of children's privacy in others. cases.


What are the deadlines for processing and preserving personal data? Alphabet Factor will retain your personal data for the period necessary to provide the services and comply with legal obligations. Thus, and whenever there is no specific legal requirement, the data will be stored and preserved only for the period necessary for the purposes that motivated its collection or its subsequent treatment after which they will be eliminated. How do we collect your personal data? Alphabet Factor collects your data by phone, in writing or via the website or the INETPET app, with your consent. All personal data collected by Alphabet Factor are stored on servers and databases in which various security mechanisms have been implemented. Technical and organizational measures were also implemented, namely by restricting access to stored data to employees specifically authorized for this purpose.


How can you access, rectify or object to the processing of your personal data? At any time, you have the right to access your personal data, as well as, within the limits of the contract and the General Data Protection Regulation, to change them, oppose the respective treatment, decide on the automated treatment of them, withdraw consent and exercise the other rights provided for by law. To exercise your rights of access, rectification, elimination, portability, limitation and opposition to the treatment of your personal data, under the terms of the General Data Protection Regulation, you must send a written request to Alphabet Factor, proving your identity, through the contact form. You can also write to: Alphabet Factor, Lda Rua Hermano Neves, n.º 18 1600-477 Lisboa


To whom do we pass your personal data? The personal data collected will not be communicated to third parties without your consent, either at the time of data collection or later, unless such communication is strictly necessary to provide a particular product or service to the user or in compliance with legal obligations. Alphabet Factor will also assure the contractual measures necessary to ensure that subcontractors respect and protect your personal data.


Under what circumstances do we transfer your data to a third country? Alphabet Factor will only transmit your data to a third country outside the European Union, if you have given your express and previous consent and if that consent is free, informed, specific and unambiguous.



What are cookies? Cookies are files or pieces of information that can be stored on your computer (or other device with internet access, such as smartphones and tablets). A cookie will generally contain the name of the website or app from which it originates, its “life expectancy” (that is, how long it will remain on your device), and a number, which is usually a unique number generated at random.


Why do we use cookies? Cookies are used to make the website or app easier to use and shape it. Cookies may also be used to help speed up your experience and future activities on the app. We also use cookies to compile groups of anonymous statistics that allow us to understand how people use our website and app and to help us improve their structures and content.


We cannot personally identify you through that information. What types of cookies do we use? Two types of cookies can be used: "session cookies” e "persistent cookies". Session cookies are temporary cookies that remain on your device until you leave our app or website and close your browser. A persistent cookie remains on your device for much longer, or until it is manually deleted (the amount of time the cookie remains on your device will depend on the duration or “life expectancy” of the specific cookie and your browser settings).


For what purposes do we use cookies? • Essential cookies - Some cookies are essential to access areas. They allow you to browse and use your applications, such as accessing secure areas through login. Without these cookies, services that require it cannot be provided. • Analytics cookies (Google Analytics) - We use these cookies to analyze how users use the website or app and monitor their performance. This allows us to provide a better browsing experience by personalizing our offer and identifying and correcting any problems that arise. • Functionality or third cookies - We use functionality cookies to allow us to remember user preferences. For example, cookies avoid typing the user's name each time the user accesses the app or website. In short, functionality cookies keep the user's preferences regarding the use of the app or website, so that it is not necessary to configure them again each time you visit them. Third-party cookies are used to measure the success of applications and the effectiveness of third-party advertising. They can also be used to customize a widget with user data. Disabling or deleting cookies belonging to Google Analytics If you accept the use of cookies belonging to Google Analytics, you can uninstall them later by configuring your browser, as indicated before, or by installing the Google Analytics opt-out supplement: We remind you that when you delete personalization cookies, you will have to update your preferences every time you log in to our website or, if you use a different device, profile, computer or browser, you will have to tell us your preferences again. Likewise, this elimination may prevent some functionalities from functioning correctly.


Social media buttons: We use social media buttons to allow our users to share web pages or select them as favorites. These are buttons for external social networking websites. These websites can record information related to your activities on the Internet, including our app. You can review the conditions of use and the privacy policies of these websites to find out exactly how they use the information and to find out how you can delete that information. External web Services Sometimes we use external web services to show content within our app. Like buttons for social networks, we cannot prevent these websites or external domains from collecting information about the use made of these embedded content.


Communications by e-mail We can also use tracking technologies to find out if certain e-mails sent by us have been read, clicked on or forwarded. These technologies allow us to make our communications more useful and interesting. If you do not want us to confirm whether you have opened our messages, clicked on them or if you have forwarded them, it is necessary to disable this function, since we cannot send these emails with the tracking function disabled. Registered users can update their communication preferences at any time by contacting us, or they can disable this function by following the instructions included in our email communications.


Changes to the Cookies Policies: The variation of cookies that appear in this app may not be related to its management and maintenance, so regular reviews are carried out in order to adapt its cookie policy. Alphabet Factor reserves the right to, at any time, without prior notice and with immediate effect, change, partially or totally, this Cookie Policy. Any changes will be immediately posted on the platforms, so we advise you to consult this page regularly.